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When social media is social, it makes room for conversation.

Stop using your online marketing channels to shout at people.

Start creating inclusive, accessible web and social media content that gets them talking instead.

Conversation over content.
Connection over clicks.

Social media is the #1 source of unfiltered business intelligence.

Winning trust takes more than a hashtag and a selfie. Social media isn’t a marketing silo. It’s an integral communications channel where your customers (and your employees) are saying what they really think.

At Squarely Social, we’ve helped business leaders in small companies, billion-dollar corporations and national not-for-profits think differently about what it means to go from doing social to being social so they can connect with the people who want to work for, buy from and get involved with their organizations.

Our Services

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Social Media Strategy

Whether you’re building a new social media program or looking to make changes to your existing strategy, let us be your “outside eyes” to give you a new perspective on engaging your audiences, supporting staff and designing for dialogue.

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Online Marketing Training

Ready to upskill your internal team with custom workshops?

Topics range from content accessibility to LinkedIn strategy to social media marketing to blogging and SEO.

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Consulting + Mentoring

Work one-on-one with experts who can guide the online marketing strategy for your business.

Let’s work together to build an online marketing strategy that feels as good on the inside as it looks on the outside.

Stop fighting the algorithms.
Start listening instead.

Algorithms aren’t designed for humans, so stop letting them tell you how to run your messaging strategy.

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Our training

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Search Engine Optimization Copywriting Certificate

Search is for humans, not robots. Learn how to get your website content found in search.

Transform the way you plan and write blog content in this 4-week online instructor-led program.

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Social Media Strategy Certificate

Learn how to use social media strategically for your organization, engage your audience and measure what matters.

This 6-week online instructor-led program will help you go from stressed out and stuck to confident and clear.

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Accessible Social Media and Website Content Writing

People want to do business with companies that believe in the same things they do.

Learn how to write accessible social media and website content in this 5-hour online class.

What our
clients say:

We appreciated Kelly’s knowledge as well as her collaborative approach and ability to effectively tailor her services to our specific needs (and range of experience with social media).  By “meeting us where we were at” she was able to communicate with us in meaningful ways that left us feeling more confident in expanding our social media presence.

Dr. Karen Dyck, Executive Director



Kelly’s professionalism and experience provided key guiding information as we strengthened our internal communication processes and refined our stakeholder engagement strategy and resulting plan.

Kamilla Karoli, VP Operations



Kelly’s work in guiding our social media strategy was key to enhancing Wawanesa’s profile and advancing the Brand Communications team’s goals. Her insight helped us solidify opportunities to engage core audiences in social media and to clearly define the centralized internal strategy for managing them.

Lisa Swan, Manager, Digital Marketing and UX