If you’re not sure what your customers are saying (or even if you are), start by listening to them. This isn’t a one-time exercise. It’s an integral part of your entire digital marketing ecosystem. Find out how to start in this post.
Keeping up with the pace of changes in social media — from the platforms to the features and functions — can feel like climbing a mountain. It seems like every day there’s news about an algorithm change or some new trend to chase.