If you're not sure what your customers are saying (or even if you are), start by listening to them. This isn't a one-time exercise. It's an integral part of your entire digital marketing ecosystem. Find out how to start in this post.
Keeping up with the pace of changes in social media -- from the platforms to the features and functions -- can feel like climbing a mountain. It seems like every day there's news about an algorithm change or some new trend to chase.
Social media success doesn't come down to ad spend or product promotions. Pay attention, listen closely and serve your customers.