When is the best time to post? Should my business be on Facebook? What about Snapchat? What’s an Instagram story?
Keeping up with the pace of changes in social media — from the platforms to the features and functions — can feel like climbing a mountain. It seems like every day there’s news about an algorithm change or some new trend to chase.
The best kept secrets in social media aren’t really secrets. The same things that worked before still work now.
- Focus on channels where your customers are
- Start with one and knock it out of the park
- Share content that’s engaging and fun
- Respond to your customers and help them when they need it
Educate
Inform
Become a thought leader by sharing industry news and trends through your social media channels. Tell your customers what’s going on so they know they can go to you for the nitty gritty and avoid the stress of the unknown. Take the reins back from the rumour mill and build a reputation for being “in the know.”
