About

About us

At Squarely Social, we’re here to help you get beyond the mad rush of keeping up your social media accounts by adding one more thing to your daily to-do list. It’s not magic. It’s not luck. It’s about people and connection. We work with marketing teams in small and large organizations to help them transform social media from a standalone pain point to a connected cornerstone of your online marketing strategy. We know what it’s like to go through your day and wonder where the time went, despite your best intentions for finding time to finally get on top of your social media accounts and use them to strategically to grow your business.

Kelly Thibodeau headshot

We're in business because trust is at the heart of everything.

Meet our founder, Kelly Thibodeau

I’ve spent more than 25 years in a corporate environment and I’ve worked with companies from consultants to software to insurance and financial services. I helped launch and grow the social media strategy for one of the leading global financial providers and since then I’ve worked with non-profits, industry organizations and tech companies.

What I’ve learned is that social media is about trust, change and communication. It’s about thinking differently and doing things differently.

I’m a Digital & Social Media Marketing instructor at the University of Winnipeg and I’m a Certified Usability Analyst from Human Factors International. I also hold a Management Certificate.

Some other things we've learned

  • Social media is one of the best channels to listen to what your customers are saying
  • Whatever your company promises in one channel, it must be able to deliver in another
  • Trust is hard won, but easily lost
  • Most companies are great at talking about what they do, but haven’t spent enough time showing it
  • Marketing is shifting towards building great customer experiences and social media gets people talking
  • It’s all a connected ecosystem and one channel doesn’t live or die in its own silo (disappointed with your online conversion rates? Use numbers and data to shine a spotlight on the problem, and fix it where it lives instead of throwing more money at your Facebook ads.)
  • Be present in the channels where your customers spend time, not to simply check a box.
  • If you’ve got a website, you better be paying attention to SEO (search engine optimization).

How we can help you get to the next level

You might be finding yourself in a couple of places right now. Either way, you’re probably feeling unsure about everything and might even be ready to pull the plug or convince yourself that you don’t need a social media marketing strategy to do business. After all, if other people manage to do it, why can’t you?

Social media is about you becoming part of the conversation that’s already happening. You might as well get in the room.

And if you think social media is just about content, it’s not. It’s about building efficient systems that free up your time and your energy for building community and better relationships.

Because after all, social media is about being social.

The Accountability Package

Need some one on one support for your lean marketing team? Get a personalized roadmap to success, new ideas  to reach and grow your audience and a proven system that pulls it all together.

The Blog

Not ready for the next step? Take a look at the blog articles to give you some new ideas you can try on your own.

Now's the time

Let’s get on a phone call together and put the energy back into your social media marketing plan.

%d bloggers like this: