Accessible Social Media and Web Content Writing Class

People want to work with companies who believe in the same things they do, and who put their values into action.

Do you care about accessibility but you don’t know where to start? Are you afraid of getting it wrong, so you’ve given up?

In today’s socially-conscious, attention-deprived economy, when time, money and resources are tight, organizations are under constant scrutiny.

This is what happens when your audience can't access your online content.

If your website and social media content is inaccessible, your organization is telling disabled people (and everyone else) that they don’t matter.

Whether you’re writing website copy, a blog post, a LinkedIn article, an Instagram caption or a tweet, Your audience includes disabled people. In fact, disabled people make up at least one-fifth of your audience – likely more.

Writing accessible online content isn’t hard, but it does take knowledge, skills and practice.

Accessibility isn’t something you do at the end of the writing process, it’s the completion of it, and something you think about from the very start.

The Accessible Social Media and Website Content Writing Class is designed to help.

You’ll learn practical ways to create accessible social media and web content to meet Web Content Accessibility Guidelines (WCAG 2.1 AA) or higher over 2 half-day online sessions (6 hours total).

What you'll learn

The principles of digital accessibility – what it is and what it means
What accessibility levels, standards and guidelines are and the requirements for meeting them
The accessibility features of web and social media platforms and how to use them
How to write accessible social media and website content, including implications for graphics and visuals
How to assess the accessibility of your current online content
The moral, legal and financial risks associated with creating inaccessible social media and website content

What you'll get

Live online group classes.

Two live 3-hour classes over 2 days to learn core concepts and apply your knowledge through practical exercises and small group activities.

Pre-reading and homework to help you prep.

Access to pre-reading and activities before the program starts to help you get the most out of the live classes.

Resources and tools you can use after the class, plus post-class assessments.

Tip sheets and checklists, plus real-time feedback on your content.

Cost

The cost for the class is $150 CDN + GST.

Class starts on February 15, 2023!

About your instructor: Kelly Thibodeau

If we haven’t met yet, my name is Kelly Thibodeau. I’m the daughter of a disabled mom who had motor and cognitive impairments and I witnessed first-hand the negative impacts of living in a world my mom felt excluded from.

I bring together over 25 years of marketing and communications experience and have been involved in creating accessible online web content since 2007, first as a member of a corporate working group, then as a website editor and social media manager.

I started Squarely Social in 2018 and have been incorporating accessible web and social media content practices in my work and in my training programs. I’ve led and developed curriculum for universities, organizations and industry groups on digital and social media marketing.

I believe that digital experiences are social, and that conversational content includes disabled people.

Funding provided by the Manitoba Accessibility Fund.