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How to use your LinkedIn profile to boost your search ranking

If keywords aren’t already part of your search engine optimization (SEO) marketing strategy, LinkedIn is a great platform that can help boost your search engine rank. Think about what terms or phrases people might use to search for professionals or businesses in your industry, start by doing some research and then update your profile using these tips.

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The best kept secrets in social media

Keeping up with the pace of changes in social media — from the platforms to the features and functions — can feel like climbing a mountain. It seems like every day there’s news about an algorithm change or some new trend to chase.

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