We have experience supporting large and small organizations, entrepreneurs and individuals who are looking for a leg up in transforming their digital marketing program. Need help formalizing your social media practices? Looking for help with your LinkedIn profile? Need an awesome speaker for your next event? We can help with all of that.
Social media support
If your business is new to social media, this work is tailored to help you navigate the way forward. We’ll guide you with how and when to involve important business stakeholders including your HR department, legal or regulatory teams, media and public relations and any other key decision makers.
We’ll be your expert guides, bringing the benefit of someone outside your organization to the inside of your social media strategy.
- Program setup
- Social media strategy
- Social media audits
The Accountability package
Need some one-on-one support for your lean marketing team? Get a personalized roadmap for success, new ideas to reach and grow your audience and a system that pulls it all together. I’ll tailor the agenda to cover the topics that are most important to you, with accountability built in so you get time to experiment and play with the benefit of an expert by your side the whole way.
- One 2-hour workshop
- A follow-up 60 minute Q&A session 2-3 weeks later
- Email support the entire time
Social media marketing intensives
The intensive is a 12-week program that takes a deep dive into social media to help you get from beginner to expert.
- You’ll learn how to use social media to listen first and tune in to the conversations your customers are having.
- Then, you’ll use that intel to pull together a strategy for which channels are the best fit and how to customize the experience for the platform.
- We’ll practice writing posts, researching hashtags and publishing best-practices. When you’re done, you’ll have 30 days of content ready to go and you’ll have planned out your content for the rest of the year in less time than you think it’ll take.
- And we’re going to cover tools. There are so many out there and different ones work better than others. We’ll go through them all and curate the set that will work best for your goals.
- I’ll help you unlock the secrets to growth and I’ll show you which metrics to pay attention to.
- We’ll also cover the basics of SEO and social media advertising.
Workshops & training
Don’t settle for generic, one-size-fits-all training courses. These custom workshops are delivered straight to your marketing team to help mentor your in-house talent. We’ll use relevant examples tailored for your industry with practical examples your team can use right away. If you’re interested in including a roll-up-your-sleeves hands-on session, we can do that too!
- Facebook and Instagram for Business
- Outsourcing social media for business
- How to tell authentic stories your customers can’t wait to hear
- Using LinkedIn to rock your personal brand
If you’re tired of bootstrapping your way through social media and could use some hands to do the heavy lifting, we can help. We’ll work with you to understand your business goals and then create content that keeps your customers coming back. We don’t look at social media in a silo. We make sure it’s a cohesive part of your overall content marketing strategy.
Account management and campaign support includes:
- Content that fits your brand personality
- Scheduling support
- Monthly on-site strategy sessions
- Tailored analytics reports
- Facebook Ads, Instagram advertising and SEO optimization