Archives: Services

Consulting + Mentoring

Consulting + Mentoring

You launched your business – now what? Whether you’re not sure what platforms to put your energy into or you’re feeling overwhelmed, mentoring can help calm the chaos. 

Get strategic, find your voice and learn to listen so your audience pays attention.

Let’s get started →
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How it works

Open up

We start by getting you talking. We want to find out more about you, your wins, your struggles and your vision. Let’s work together to identify your main goals and start designing a plan that helps your business connect with your ideal audiences online and doesn’t leave you exhausted.

Get creative and messy

Discovering your brand story doesn’t start with articulating a perfectly cohesive phrase. Be willing to brainstorm. Find the value in any idea that comes to mind and write it down.

Lean on us

We’ll be with you every step of the way. Every other week, we’ll meet for one hour to assess your progress and troubleshoot any issues. On the off-weeks, we’ll be here for you as you try out the new ideas.

Hit the books!

Work through templates, assignments, and other exploration tasks. We’re always here to review your work and help you over any stumbling blocks.

Some of the things we can work on together;

  • Brand assets you’ll use every day in your business — your bio, templates and signatures
  • Defining your brand voice and tone to help you find the words your audiences are waiting to hear
  • Website content review and recommendations so your website is working for your business
  • Content planning sessions for social media, email marketing, and blogs 
  • Guidance on what social media channels to use, how often to publish content, and how to best engage your audience (are hashtags really worth it?)
  • Website search engine optimization recommendations so your business is discoverable by your niche audience

Feeling ready for big growth and deep exploration?

We’ll be with you every step of the way, supporting you, helping you explore your big ideas and shifting the way you market your business. 

Book a call to get started →
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What our coaching clients say

The push I needed and the advice I needed to move in a new direction with my social strategy.

Emily Amos, Founder

UPLIFT CONTENT

UPLIFT CONTENT
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More of what we offer:

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Online Marketing Training

Ready to upskill your internal team with custom workshops?

Topics range from content accessibility to LinkedIn strategy to social media marketing to blogging and SEO.

grey haired person with phone and social media icons

Social Media Strategy

Whether you’re building a new social media program or looking to make changes to your existing strategy, let us be your “outside eyes” to give you a new perspective on engaging your audiences, supporting staff and designing for dialogue.

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Online Marketing Training

Online Marketing Training

If you’re looking to upskill internal staff within your organization, we offer online or in-person online marketing and content writing workshops.

Your staff will experience learning through live instruction on core topics, with time baked into each class for practical hands-on exercises and instructor feedback. And the learning is designed to continue when class is done with takeaways participants can use and refer to again and again.

Book us →
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Custom-designed sessions

Our workshops are custom-made for your group. We start with a base curriculum and then add-in examples from your industry.

Topics:

We’ve delivered dozens of workshops, including:

  • Social media strategy
  • Growing your professional network with LinkedIn
  • Inclusive writing
  • Online content accessibility
  • Web writing
  • Blogging and search-engine optimization
  • Conversational social media content writing
  • Personal branding
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What clients have said

We learned a lot and Kelly provided us with the tools to ensure that this knowledge stays within our organization moving forward, even in the face of events such as board member turn-over.

Dr. Karen Dyck, Executive Director; Dr. Joanne Unger, President; Dr. Julia Riddell, Communications Director

MANITOBA PSYCHOLOGICAL SOCIETY

MANITOBA PSYCHOLOGICAL SOCIETY

Our organization engaged Squarely Social to help us train staff and assist in developing social media strategies and tools with our start-up programs. Our team members were new to the organization and their roles,  and we were looking for expertise that could coach and empower team members to develop social media approaches that aligned with our different programs and audiences. We found Kelly to be thoughtful, strategic and flexible in her approach to meet our specific needs. She was easy to work with and delivered more than requested.

Christina MacIsaac, Director of Innovation

FUND FOR INNOVATION AND TRANSFORMATION

FUND FOR INNOVATION AND TRANSFORMATION
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If custom training isn’t quite what you’re looking for, we also offer group training and certification programs.

More of services we offer:

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Consulting + Mentoring

Work one-on-one with experts who can guide the online marketing strategy for your business.

Let’s work together to build an online marketing strategy that feels as good on the inside as it looks on the outside.

grey haired person with phone and social media icons

Social Media Strategy

Whether you’re building a new social media program or looking to make changes to your existing strategy, let us be your “outside eyes” to give you a new perspective on engaging your audiences, supporting staff and designing for dialogue.

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Social Media Strategy

Social Media Strategy

Simply having social media accounts isn’t enough to create a community.

  • In larger organizations, competing priorities and lack of interest can result in a social media presence that’s stale and forgotten about.
  • In small government and nonprofits, a lean (or no) marketing team means there are *so* many ideas, and not enough time or people to implement them.
  • And in a small business, social media can feel like a bottomless pit that sucks all your time and energy away from doing the work you started a business to do.
Let’s start talking →
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Are you having any of these problems?

You lack Confidence?

You lack the confidence to understand how (or if) social media strategy aligns with your organizational goals.

have the right people?

You’re unsure if you have the right people making the right decisions or have the tools and processes to manage it effectively.

need leadership to buy-in?

You need leadership buy-in to shift social media from an expensive shiny object to an integrated customer touchpoint.

How it works

Kickoff + discovery

We start by listening. We ask deep-dive questions designed to help us understand more about your organization and your customers, how it’s going, what success looks like and how we can best work together.

Current state assessment

Next, we roll up our sleeves and get to work with a comprehensive review of historical web and social analytics, competitor analysis and we’ll interview stakeholders to make sure we know what it takes to succeed.

Visioning

Together we’ll talk about metrics and we’ll design a dashboard to set achievable targets that show how social media contributes to your organization’s priorities.

Content pillars

We’ll use the insights from the competitor review and stakeholder interviews to design a content strategy and editorial plan that focuses on engaging your best audiences with the content they care about most.

Aligning operations

Social media doesn’t belong in a silo. This is where we talk tools, teams, and processes to make sure you have the right people in the right roles, making trusted decisions about day-to-day operations and a plan for every scenario in between.

Roadmap and training

When we’re done, you’ll get a roadmap that will set out your most important priorities against a timeline you can achieve and a training plan for your team, department leaders and other key stakeholders. 

Book a discovery call →

Build sustainable systems from the inside out

Working with organizations who need more than a second opinion, we know what it takes to deliver a social media strategy that works on the inside and the outside.

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What other clients have said about working with us

Kelly was very patient, and met with our management team a number of times to finalize a plan that would work for our agency. We’ve been able to take her suggestions and provide more effective and engaging communication with our audience.

Elizabete Halprin, Community Development Coordinator

NORWEST CO-OP COMMUNITY HEALTH

NORWEST CO-OP COMMUNITY HEALTH

There were several valuable outcomes as a result of our work with Kelly including the development of essential social media documents (e.g., brand voice and tone, social media guidelines, social media response plan, and social media policy) and training tailored to our specific needs.  Taken together, these resources have provided us with the confidence and knowledge to enhance our social media presence.

Dr. Karen Dyck, Executive Director; Dr. Joanne Unger, President; Dr. Julia Riddell, Communications Director

MANITOBA PSYCHOLOGICAL SOCIETY

MANITOBA PSYCHOLOGICAL SOCIETY
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Frequently Asked Questions

How long does it take to build a social media strategy?

Every project is customizable. We can scale up or scale down to fit your timeline and budget.

How much does it cost?

After our discovery call, we’ll create a custom quote. No organization is the same, so we don’t offer pre-priced packages.

Can you give me feedback about my website?

Social media doesn’t live in a silo. We include web analytics in our audit phase. You can add on a website content review and strategy if you’d like.

Can you manage my social media accounts?

Our focus is to help you and your team get more out of social media. We help you build capacity so you can get ahead. We work with you, we don’t do it for you.

Can you train my team?

Yes, absolutely! We can include custom training workshops with a strategy project, or you can enroll in a live workshop!

How will I know the status of our project?

When you hire a consultant, that team is an extension of yours. That’s why our kickoff includes a communications process. We’ll make sure you always know what has been accomplished, what’s being worked on, and what’s to come.

When can we get started?

Book a call! That’s what we’re here for.

Questions?

Schedule a call.

Contact us →

More of what we offer:

Illustration of a person standing on the right side of 2 chat bubbles

Consulting + Mentoring

Work one-on-one with experts who can guide the online marketing strategy for your business.

Let’s work together to build an online marketing strategy that feels as good on the inside as it looks on the outside.

Illustration of a dark-skinned woman sitting in front of a laptop computer

Online Marketing Training

Ready to upskill your internal team with custom workshops?

Topics range from content accessibility to LinkedIn strategy to social media marketing to blogging and SEO.

Back to top