The Accessibility Starter Kit

The Accessibility Starter Kit

Unlock the power of inclusive design!

The Accessibility Starter Kit is a transformative bundle of accessible design expertise paired with a personalized coaching plan to supercharge your content creation and ensure no one is left behind.

This is your opportunity to get the guidance you’ve been looking for, the boost you need to get going and the results that keep customers coming back.

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Chances are your organization wants to do good work, create positive change and help people.

Why does accessible marketing matter?

So you can reach more people, make a bigger impact and make your mark on the world.

It’s estimated that consumer companies with inaccessible websites and digital strategies lose $6.9 billion annually as frustrated disabled consumers take their business to competitors. Digital accessibility works to remove barriers for disabled people and inclusive design benefits everyone.

Bonus: The time you invest in digital accessibility now will get your content ranked higher in search plus improve the user experience at the same time.

How it works

Accessible brand discovery

Forget the technical jargon and get ready for a digital accessibility experience deep dive designed just for you. Bring your fonts, your logo, your brand colours and your questions. We’ll set a schedule so you’ve get what you need when you need it.

Accessible design

Our accessible design experts get to work. We’ll optimize your logo, brand colours and fonts for accessibility. Then, we’ll review your social media presence and design accessible templates you can use, along with a brand sheet so as your business grows, accessibility doesn’t take a back seat.

Digital content accessibility review

The language of business on the internet is content. When your website and social media content is accessible, it shows your audience there’s action behind your company values. We’ll review your online content and tell you what changes are most important.

Coaching sessions

Learning new things gets stickier with a sidekick. Bust through overwhelm with coaching sessions designed just for you so you can practice, ask the hard questions and move into action.

Include everyone in your online presence

Get the tangible assets you need paired with a coaching plan just for you. We’ll be with you every step of the way, supporting you, building your accessibility skills and shifting the way you market your business. 

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What’s included and how much does it cost?

The outcomes and deliverables include:

  • An accessible brand colour palette using your existing brand colours
  • Recommendations for accessible fonts, font sizes and font combinations
  • Written design instructions that show you what mix of colours and fonts are accessible
  • Accessible social media design templates (up to 6)
  • A website accessibility statement you can customize
  • Personalized one-on-one coaching sessions

What does it cost?

The Accessibility Starter Kit starts at $3,750.00 CDN + GST. Pay half up front and half when you book your coaching sessions.

More of what we offer:

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Digital Accessibility Training

Upskill your internal teams with custom workshops designed to get people excited, lean in and learn.

grey haired person with phone and social media icons

Accessible Social Media Strategy

Content can’t be conversational until it’s inclusive. Work with our experts to design an accessible social media strategy that gets people talking.

Digital Accessibility Training

Digital Accessibility Training

If you’re looking to upskill internal staff within your organization, we offer online or in-person workshops.

Your staff will learn through live instruction on core topics, plus time for practical hands-on exercises and instructor feedback. And the learning is designed to continue when class is done with takeaways participants can use and refer to again and again.

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Custom-designed sessions

Our workshops are custom-made for your group. We start with a base curriculum that include relevant examples from your industry.

Topics:

  • Accessible social media content and copywriting
  • Accessible web writing
  • Building an accessible presence on LinkedIn
  • Digital accessibility
  • Conversational social media content writing
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What clients have said

We learned a lot and Kelly provided us with the tools to ensure that this knowledge stays within our organization moving forward, even in the face of events such as board member turn-over.

Dr. Karen Dyck, Executive Director; Dr. Joanne Unger, President; Dr. Julia Riddell, Communications Director

MANITOBA PSYCHOLOGICAL SOCIETY

MANITOBA PSYCHOLOGICAL SOCIETY

Our organization engaged Squarely Social to help us train staff and assist in developing social media strategies and tools with our start-up programs. Our team members were new to the organization and their roles,  and we were looking for expertise that could coach and empower team members to develop social media approaches that aligned with our different programs and audiences. We found Kelly to be thoughtful, strategic and flexible in her approach to meet our specific needs. She was easy to work with and delivered more than requested.

Christina MacIsaac, Director of Innovation

FUND FOR INNOVATION AND TRANSFORMATION

FUND FOR INNOVATION AND TRANSFORMATION

If custom training isn’t quite what you’re looking for, we also offer group training and certification programs.

More of services we offer:

Illustration of a person standing on the right side of 2 chat bubbles

The Accessibility Starter Kit

Make a bigger impact faster.
Get started with digital accessibility with a bespoke plan designed just for your business.

grey haired person with phone and social media icons

Accessible Social Media Strategy

Content can’t be conversational until it’s inclusive. Work with our experts to design an accessible social media strategy that gets people talking.

Accessible Social Media Strategy

Accessible Social Media Strategy

Simply having social media accounts isn’t enough to create a community.

  • In larger organizations, competing priorities and lack of interest can result in a social media presence that’s stale and forgotten about.
  • In small government and nonprofits, a lean (or no) marketing team means there are *so* many ideas, and not enough time or people to implement them.
  • And in a small business, social media can feel like a bottomless pit that sucks all your time and energy away from doing the work you started a business to do.
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Are you having any of these problems?

You lack Confidence?

You lack the confidence to understand how (or if) social media strategy aligns with your organizational goals.

have the right people?

You’re unsure if you have the right people making the right decisions or have the tools and processes to manage it effectively.

need leadership to buy-in?

You need leadership buy-in to shift social media from an expensive shiny object to an integrated customer touchpoint.

How it works

Kickoff + discovery

We start by listening. We ask deep-dive questions designed to help us understand more about your organization and your customers, how it’s going, what success looks like and how we can best work together.

Current state assessment

Next, we roll up our sleeves and get to work with a comprehensive review of historical web and social analytics, competitor analysis and we’ll interview stakeholders to make sure we know what it takes to succeed.

Visioning

Together we’ll talk about metrics and we’ll design a dashboard to set achievable targets that show how social media contributes to your organization’s priorities.

Content pillars

We’ll use the insights from the competitor review and stakeholder interviews to design a content strategy and editorial plan that focuses on engaging your best audiences with the content they care about most.

Aligning operations

Social media doesn’t belong in a silo. This is where we talk tools, teams, and processes to make sure you have the right people in the right roles, making trusted decisions about day-to-day operations and a plan for every scenario in between.

Roadmap and training

When we’re done, you’ll get a roadmap that will set out your most important priorities against a timeline you can achieve and a training plan for your team, department leaders and other key stakeholders. 

Build sustainable systems from the inside out

Working with organizations who need more than a second opinion, we know what it takes to deliver a social media strategy that works on the inside and the outside.

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What other clients have said about working with us

Kelly was very patient, and met with our management team a number of times to finalize a plan that would work for our agency. We’ve been able to take her suggestions and provide more effective and engaging communication with our audience.

Elizabete Halprin, Community Development Coordinator

NORWEST CO-OP COMMUNITY HEALTH

NORWEST CO-OP COMMUNITY HEALTH

There were several valuable outcomes as a result of our work with Kelly including the development of essential social media documents (e.g., brand voice and tone, social media guidelines, social media response plan, and social media policy) and training tailored to our specific needs.  Taken together, these resources have provided us with the confidence and knowledge to enhance our social media presence.

Dr. Karen Dyck, Executive Director; Dr. Joanne Unger, President; Dr. Julia Riddell, Communications Director

MANITOBA PSYCHOLOGICAL SOCIETY

MANITOBA PSYCHOLOGICAL SOCIETY

Frequently Asked Questions

How long does it take to build a social media strategy?

Every project is customizable. We can scale up or scale down to fit your timeline and budget.

How much does it cost?

After our discovery call, we’ll create a custom quote. No organization is the same, so we don’t offer pre-priced packages.

Can you give me feedback about my website?

Social media doesn’t live in a silo. We include web analytics in our audit phase. You can add on a website content review and strategy if you’d like.

Can you manage my social media accounts?

Our focus is to help you and your team get more out of social media. We help you build capacity so you can get ahead. We work with you, we don’t do it for you.

Can you train my team?

Yes, absolutely! We can include custom training workshops with a strategy project, or you can enroll in a live workshop!

How will I know the status of our project?

When you hire a consultant, that team is an extension of yours. That’s why our kickoff includes a communications process. We’ll make sure you always know what has been accomplished, what’s being worked on, and what’s to come.

When can we get started?

Book a call! That’s what we’re here for.

Questions?

Schedule a call.

More of what we offer:

Illustration of a person standing on the right side of 2 chat bubbles

The Accessibility Starter Kit

Make a bigger impact faster.
Get started with digital accessibility with a bespoke plan designed just for your business.

Illustration of a dark-skinned woman sitting in front of a laptop computer

Digital Accessibility Training

Upskill your internal teams with custom workshops designed to get people excited, lean in and learn.