Social Media Strategy Certificate Program

Social Media Strategy Certificate Program

Immersive social media training to build confidence, competence and clarity.

Got a website? Check.

Using social media? Check.


Check. Check. And double check.

An illustration of two people standing in front of a virtual whiteboard

You know social media has the potential to reach new audiences, create meaningful conversation and truly help people.

Does any of this sound familiar?

  • You’re wondering what it takes to make the shift from a reactive social media presence to a proactive one.
  • You want to engage a specific audience in social media and don’t know how to reach them.
  • You’re noticing that posts are falling flat, but you don’t have the time or know-how to do anything about it.
  • You’re struggling to stay positive when the trolls and complainers drown everything out.
  • You feel stressed out and stuck because you’re not seeing results from all the time and energy social media takes.



What if you could use the tools and systems big organizations use and put them to work for your audience?


You can. When you join the Social Media Strategy Certificate Program, you’ll learn how to:

  • Build the strategy.
  • Get the templates.
  • Learn the systems.
  • Use the tools.
  • Make social media work for your organization.

It’s time to go from stressed out and stuck to confident and clear. 

What you'll get

Illustration of a person standing in front of a document with a green checkmark

Pre-reading and homework to help you prep.

Access to pre-reading and activities before the program starts to help you get the most out of the live sessions.

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Live online group sessions.

One live 3-hour session each week for 5 weeks to learn core concepts and apply your knowledge through practical exercises and small group activities.


An illustration of 3 documents with a green checkmark

Post-program assessments.

Real-time feedback on the deliverables you’re creating.

Online 1 on 1 consultations.

A consulting call with Kelly to answer your questions and help you move your organization forward.

Here's our agenda

Week 1: Get organized. Set your strategy.

In this first workshop, you’ll develop or reassess your social media channel strategy for your organization. You’ll prepare and submit a social media channel strategy for your organization.

Week 2: Get out there: Editorial Strategy: Part 1.

After this workshop, you’ll be able to write social media copy that is compelling and designed to engage your audience.
 Learn copywriting techniques, how to use hashtags and create conversations that grow your community and your bottom line.

Week 3: Get out there. Editorial strategy: Part 2.

After this workshop, you’ll develop an editorial calendar for your organization and write posts that engage your social media community. You’ll develop a quarterly editorial calendar and prepare one month of posts.

Week 4: Get ahead. Measure performance.

In this workshop, you’ll learn how to measure your organization’s content performance and design a report based on your social media goals. You’ll create a report knowing it’s on track with what your organization really cares about.

Week 5: Get focused: A co-working session.

In a facilitated co-working session, you’ll get time to ask questions, learn from your peers and build the strategy that will move your business forward.

Week 6: Get coached.

This is where you get one on one time with your instructor. Get professional guidance you can put to work, get answers to help you fill in the gaps and get ready to share your new social media strategy!

What clients are saying

"Kelly's work in guiding our social media strategy was key to enhancing Wawanesa's profile and advancing the Brand Communications team's goals. Her insight helped us solidify opportunities to engage core audiences in social media and to clearly define the centralized internal strategy for managing them."
Lisa Swan, Brand Communications Manager
Lisa Swan
Manager, Brand Communications, Wawanesa
"Our organization engaged Squarely Social to help us train staff and assist in developing social media strategies and tools with our start-up programs. Our team members were new to the organization and their roles, and we were looking for expertise that could coach and empower team members to develop social media approaches that aligned with our different programs and audiences. We found Kelly to be thoughtful, strategic and flexible in her approach to meet our specific needs. She was easy to work with and delivered more than requested."
Christina MacIsaac headshot
Christina MacIsaac
Director of Innovation, Fund for Innovation and Transformation

Next cohort starts in spring 2023

Are you ready to make social media reach its full potential for your organization?

Kelly Thibodeau headshot

About your instructor: Kelly Thibodeau

I believe social media is more than marketing.

I started Squarely Social on a mission to help small governments, nonprofits and business leaders engage with the people who matter most to them. Today, those places are digital places. 


I believe that customers want to do business with companies that value the relationship as much (or more) than the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace.



After a corporate career launching the social media program inside a large, international financial services organization, I know it takes an open mind, persistence and commitment to find the systems that work. I’ve been helping organizations learn how to connect with their audiences and grow since 2011. 



I love people and I love learning. I’ve been an instructor in post-secondary education at the University of Winnipeg, Red River College and Simon Fraser University. I’ve taught dozens of workshops, coached people one on one and delivered keynotes to large audiences.

What workshop participants have said

"The Social Media Strategy Certificate Program allowed us to be intentional about social media instead of reacting and only posting in the moment. It showed me the value and importance of creating a plan, having an executable approach and become part of the conversation."
Nancy Brommell, Facilitated Solutions
"The Social Media Strategy that is completely tailored to our needs as a company is my biggest takeaway! It is such a helpful tool that gives clear plans and direction for our social media platforms and growth."
Inuujaq Leslie Fredlund, Sakku Investments Corporation

Frequently asked questions

Is the social media strategy certificate program a self-paced course?

No. Pre-reading is sent to you about 1 week before each class so you have time to dive deep into the work, and then get together in the live, instructor-led virtual sessions to apply your learning.


When are classes held?

Each weekly workshop is on Wednesday mornings from 9:00am to 12:00pm CST.



Are classes recorded?

Yes! If you can’t make the live sessions, recordings are available.



Can I actually use the templates or are they PDFs I have to print?

All of the templates you’ll use are fully editable documents. No need to print or make extra digital copies. 


When do I get the certificate?

When you complete your organization’s social media strategy and have your 1-on-1 consultation session with me, you’ll receive a certificate to recognize the time and work you’ve invested!