Social Media Strategy Certificate Program

Social Media Strategy Certificate Program

Immersive social media training to build confidence, competence and clarity.

Got a website? Check.

Using social media? Check.


Check. Check. And double check.

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Whether you’re a business owner trying to do it all, a project coordinator at a non-profit trying to get your important message out or working in a government office trying to engage with the public, you know social media has the potential to reach new audiences, create meaningful conversation and truly help people.

Does any of this sound familiar?

  • You’re wondering what it takes to make the shift from a reactive social media presence to a proactive one.
  • You want to engage a specific audience in social media and don’t know how to reach them.
  • You’re noticing that posts are falling flat, but you don’t have the time or know-how to do anything about it.
  • You’re struggling to stay positive when the trolls and complainers drown everything out.
  • You feel stressed out and stuck because you’re not seeing results from all the time and energy social media takes.


What if you could use the tools and systems big organizations use and put them to work for your audience?


Build the strategy. Get the templates. Learn the systems. Use the tools.

Make social media work for your organization.

Go from stressed out and stuck to confident and clear. It’s time to dive in and grow your social media knowledge and skills.

What you get

When you enrol in this social media training program, you’ll complete your organization’s social media strategy.


This isn’t a program you take, and then find the time to do the work later. It’s built right in.


You’ll design and prepare a social media strategy, a quarterly editorial calendar and a monthly reporting template that’s tailored for your organization, your audience and your goals.


We’ll take the tools and systems big organizations use and distill them down into practical bites that get you unstuck.

What you'll learn

Each session targets foundational social media marketing topics and focuses on developing plans for growing an audience online and building relationships with them.

This social media training program is built around you doing the work. When you’re finished, you’ll have the social media strategy for your organization in your hands, ready to move you forward. Plus, you’ll have professional guidance to get you there.

Here's our agenda

Week 1: Get organized. Set your strategy.

In this first workshop, you’ll develop or reassess your social media channel strategy for your organization. You’ll prepare and submit a social media channel strategy for your organization.



Week 2: Get out there. Plan your content.

After this workshop, you’ll develop an editorial calendar for your organization and write posts that engage your social media community. You’ll develop a quarterly editorial calendar and prepare one month of posts.



Week 3: Get ahead. Measure performance.

In this workshop, you’ll learn how to measure your organization’s content performance and design a report based on your social media goals. You’ll create a report knowing it’s on track with what your organization really cares about.



Week 4: Get coached.

This is where you get one on one time with your instructor. Get professional guidance you can put to work, get answers to help you fill in the gaps and get ready to share your new social media strategy!

How you'll learn

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Pre-reading and homework to help you prep.

Access to pre-reading and activities before the program starts to help you get the most out of the live sessions.

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Live online group sessions.

One live 3-hour session each week for 3 weeks to learn core concepts and apply your knowledge through practical exercises and small group activities.


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Post-program assessments.

Real-time feedback on the deliverables you’re creating.

Online 1 on 1 consultations.

A consulting call with Kelly to answer your questions and help you move your organization forward.


Are you ready to make social media reach its full potential for your organization?

Sign up now. The social media training program starts February 8, 2022.

Classes are capped at 12 participants so you get the most from your learning experience. 


The investment: $975.00 CDN + tax

About your instructor: Kelly Thibodeau

I believe social media is more than marketing.

I started Squarely Social on a mission to help small governments, nonprofits and business leaders engage with the people who matter most to them. Today, those places are digital places. I believe that customers want to do business with companies that value the relationship as much (or more) than the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace.


After a corporate career launching the social media program inside a large, international financial services organization, I know it takes an open mind, persistence and commitment to find the systems that work. I’ve been helping organizations learn how to connect with their audiences and grow since 2011. 


I love people and I love learning. I’ve been an instructor in post-secondary education at the University of Winnipeg, Red River College and Simon Fraser University. I’ve taught dozens of workshops, coached people one on one and delivered keynotes to large audiences.

What people are saying

“Kelly Thibodeau was an extraordinary facilitator. To be very honest, I wasn’t expecting to walk away with as much value as I had found. I enjoyed the entire experience. Thank you for this.” — workshop participant, Social Media Operations


“Kelly knows her stuff and she knows how to share what she knows in an effective and interesting way.” — workshop participant, LinkedIn 101


“Kelly is a great instructor! Well organized. Well spoken. Great slides (simple, easy to understand) and she focused on the most important content for all sessions. I’d definitely attend more classes with her!” — workshop participant, Social Media Strategy


“Course was very well organized. Relevant materials; steady progress; expectations set and met.” — workshop participant, Branding for Business


“Kelly has approached teaching with diligence, incorporating her knowledge and skills as a subject matter expert in digital media, marketing and communications to develop rich content and materials to meet learning objectives.” — Program Coordinator, University of Winnipeg


“Kelly does a great job educating online — it’s not a skill everyone can pivot to. Thanks!” — workshop participant, LinkedIn for Business

We're here to help.

Build the strategy. Get the templates. Learn the systems. Use the tools.

Make social media work for your organization.

Go from stressed out and stuck to confident and clear.

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